For over 12 years, Professor Marcos Hiller has been teaching branding, positioning and brand management throughout Brazil and abroad in schools such as ESPM, FGV, FIA-USP, Saint Paul. And over the years, it has been realized that understanding brand logics and managing it in the new contemporary environment is an increasingly complex challenge that requires us to think through the process. The world undergoes drastic transformations, and in this world, brands are true, genuine, authentic and relevant is not an option, it is a must have. Understanding the processes of branding, research, and branding strategy becomes an increasingly essential requirements. The setting is unprecedented, and perfecting the customer experience through a relevant brand positioning should be the mantra of companies today.
Based on these premises, we structured our BRAND STRATEGIST TRAINING course, an advanced workshop with cases “hands-on”, about BRANDING strategies. We will promote a debate on how to understand the process of building, managing and positioning BRANDS in the contemporary environment.
– Postmodernity and Aesthetic Capitalism
– Brands and the new online arena: logics, new digital dynamics
– Brands: historicities, concepts and their elements
– Market research: uses, types, formats and insights
– Brand positioning and building relevance: methods and application
– Case study “hands-on” and trends
Who is this course for?
Professionals who want to deepen their knowledge of advanced branding concepts and empower themselves on how to build brand relevancy in people’s lives. Entrepreneurs who wish to become consultants in the field of brand positioning. Other professionals, brand managers, marketing managers, and teachers who teach about the subject.
What is the goal of the course?
At the end of the course, all students will be able to understand the brand’s logic in contemporary times and will be properly trained and qualified to build an effective branding, research and branding plan.
HOW TO REGISTER
Send a message with your information to firstname.lastname@example.org and wait for instructions.